988 Philly

Branding + Print/Digital + Merch + Website

988 is a free, 24-hour, 7-day-a-week national mental health hotline. This public service provides support from trained professionals for guidance, resources, and crisis response.

This campaign is working to change the narratives around mental and behavioral health through a series of activations, giveaways, and dissemination of awareness materials. At its core, this ongoing campaign is built around the idea of encouraging Philly audiences to take ownership of these materials and make 988 a go-to. In addition to merch and marketing materials, I developed this immersive DIY platform, the 988 Awareness Catalog, that provides and hosts a suite of design materials developed to reflect research backed themes proven to improve mental wellness. All of these graphic elements are readily available as open source files, enabling the public to create their own 988 visuals. Furthermore, this project has grown to include co-branded collaborations with musical artists and some of Philly’s professional sports teams.

I led the conception and creation of this website and graphics with the support of my design team.