Southern Reconstruction Fund

Branding + Website + Video + Collateral

SRF Capital is an impact investment platform with a special focus on the American South and the Rust Belt. With their growth came a holistic organizational restructuring resulting in the need to rebrand and the development of a new nonprofit branch, calling for an identity project in creating sister brands.

Fund one

Brand + Deck + Website

FundOne is a core initiative of the Southern Reconstruction Fund (SRF). The FundOne brand was developed to complement the SRF brand while retaining a distinct identity. The website content underwent a thorough review to develop a user-friendly experience with a solid foundation for the heavy amount of content.